December 22, 2012

Module 4 – Making Web 2.0 work for you!!



Why bother with Social media and social networking? This would be the question many schools are asking!! There is no hope of Web 2.0 without management support.

Brookover (2007)

So why blog? - We need to break down the walls between libraries and the community, personalising the library services. We want to reach all parts of the community … what a great way to reach the youth. Need to have a clear vision of what you want the blog to achieve, do you want two way conversations? They are very empowering tools for a librarian to directly impact relationships.

Burkhardt (2009)

Great ways to communicate, respond to patrons, market ourselves and gain important insights into our users.

Griffey (2010)

Brings up the issue of privacy of patrons and safety. Both issues to address as libraries have the potential to use technology in ways not done before.What makes something a social network site? Danah M. Boyd and Nicole B. Ellison in their seminal 2007 article “Social Network Sites: Definition, History, and Scholarship” define a social network site as “web-based services that allow individuals to (1) construct a public or semi-public profile within a bounded system, (2) articulate a list of other users with whom they share a connection, and (3) view and traverse their list of connections and

those made by others within the system.””(p.1)

As I examined our Web 2.0 tools, we are beginning to investigate using ebooks, but this is the extent at the present time.

I was interested to read Holley, (2009) who discussed crowdsourcing – using large groups of unpaid volunteers to perform small tasks to edit information (eg: Wikipedia). How much value could we add to our library services, give our users a sense of ownership, build trust and loyalty, and to demonstrate relevance. Again you need to be clear in your goals, reward and show progress, but massive potentail!!

 

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